Thursday, September 05, 8:00 AM - 9:00 AM

  • Room: W204C
Join Board Retailers Association Chairman George Leichtweis for a FREE Breakfast on Day 1, Thursday, September 5th at 8 am in W204C. Kim Ball, the well-known owner of Hi-Tech Surf Sports, will give an update on the recovery of the Maui fires and Lahaina called “Maui Wildfire – A Surf Shop Owner’s... Read More

Thursday, September 05, 10:15 AM - 10:45 AM

  • Room: The Stage
Grab a cup of coffee, meet the Surf Expo Buyer Relations Team and pick up some free Surf Expo swag! ...

Thursday, September 05, 10:30 AM - 11:30 AM

  • Room: The Stage
Steven ‘Fish’ Fisher, Buyer Relations Director. Surf Expo is a big show and can be a little intimidating, especially to a first-time attendee. Whether this is your first time, or if you just need a few pointers on handling your time and schedule. Please join us for a quick briefing on... Read More

Thursday, September 05, 11:30 AM - 12:00 PM


Thursday, September 05, 12:30 PM - 1:30 PM

  • Room: The Stage
Cash Is King.  Here’s Your Crown Everyone knows, “Cash is King.”  But how do we generate the most cash from your retail store?  Dan Jablons of Retail Smart Guys will share the best ways to generate maximum cash.  Your coronation awaits!                                                        ...

Thursday, September 05, 2:00 PM - 3:00 PM

  • Room: The Stage
This helpful and relevant BRA Retailer Roundtable Panel Discussion will be moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis and will feature specialty retailers from around the country as well as smart and resourceful consultants.  This incredible group of movers and shakers will address the... Read More

Thursday, September 05, 2:00 PM - 6:00 PM

  • Room: Elastic, Booth 382
Pickleball Palooza! 🏓 Elastic Suite is hosting an epic brand-vs-brand showdown that’s going to pack some serious heat on Thursday 9/5 & Friday 9/6. Visit booth #382 to meet the Elastic team and join in on the fun! Open court available all 3 days of the show....

Thursday, September 05, 4:00 PM - 5:00 PM


Thursday, September 05, 4:30 PM - 5:00 PM


Thursday, September 05, 6:00 PM - 8:00 PM

  • Room: Level 1, near Show Registration
Entertainment, beer, free swag and lots of fun!...

Friday, September 06, 10:30 AM - 11:30 AM

  • Room: The Stage
A Retailer’s Guide to Surviving The Election:  Election years are always crazy for retail, and this one promises to be the craziest one yet.  In this 100% non-political seminar, Dan Jablons with The Retail Smart Guys will give you the secrets to keeping your store generating cash flow and profitability during the... Read More

Friday, September 06, 11:30 AM - 12:00 PM


Friday, September 06, 12:00 PM - 1:00 PM

  • Room: The Neighborhood Lounge, Booth 359
Learn more about surf therapy movement — using surfing for therapy for people with PTSD, trauma, autism, cancer, and more. Meet & Greet/ Book Signing for anyone who wants to learn more about surf therapy and how it can help them or a loved one. ...

Friday, September 06, 12:30 PM - 1:30 PM

  • Room: The Stage
Come learn how retailers and brands can better work together in sync to support one another and the industry within specialty wholesale. ...

Friday, September 06, 2:00 PM - 3:00 PM

  • Room: The Stage
Do you know how to get useful data out of it? What about updating your POS to connect to other programs, like your website, loyalty program, or a vendor’s database?  How can you easily leverage cutting-edge POS and AI technologies to optimize your business while ensuring your data does not fall... Read More

Friday, September 06, 2:00 PM - 6:00 PM

  • Room: Elastic, Booth 382
Pickleball Palooza! 🏓 Elastic Suite is hosting an epic brand-vs-brand showdown that’s going to pack some serious heat on Thursday 9/5 & Friday 9/6. Visit booth #382 to meet the Elastic team and join in on the fun! Open court available all 3 days of the show. ...

Friday, September 06, 3:00 PM - 4:00 PM

  • Room: Elastic, Booth 382
Get Ready for Pickleball Palooza! 🏓   @Elastic Suite is hosting an epic brand-vs-brand showdown that's going to pack some serious heat, on Thursday and Friday, September 5th & 6th. ...

Friday, September 06, 4:00 PM - 5:00 PM


Friday, September 06, 4:30 PM - 5:00 PM


Friday, September 06, 5:45 PM - 6:45 PM

  • Room: Lobby
Music, beer and networking after another successful day at Surf Expo!...

Saturday, September 07, 10:00 AM - 10:30 AM


Saturday, September 07, 12:30 PM - 1:00 PM


Saturday, September 07, 1:00 PM - 4:00 PM

  • Room: Elastic, Booth 382
Pickleball Palooza! 🏓 Visit booth #382 to meet the Elastic team and join in on the fun! Open court available all 3 days of the show....