RPM Training Co. Introduces Atom, a Complete Training Solution for
the Modern Functional Athlete, at Surf Expo, September 9-11, 2021
Atom to be Showcased Alongside RPM Training Co.’s Latest Line of Lifestyle Apparel, Activewear, and Functional Swimwear
SANTA CRUZ, CA, August 9, 2021 — Active lifestyle brand RPM Training Co. is excited to introduce Atom, a complete training solution designed for the modern functional athlete, at Surf Expo in Orlando, Florida, September 9 – 11, 2021. RPM, the training sponsor of professional surfers Griffin and Crosby Colapinto and Kyle Thiermann, as well as snowboarders Lindsey Jacobellis and Taylor Godber, will run Atom demos for Surf Expo attendees at Booth #1126 throughout the show.
Atom includes a premium equipment kit and Daily Training program (DT) delivered via a digital platform offering workout demos and class instruction from world-class coaches, global community leaderboards, and the ability to set up live sessions with friends and training partners. In addition to showcasing Atom at Surf Expo, RPM Training Co. will also be displaying their latest line of lifestyle apparel, activewear, and functional swimwear made in the USA.
Each Atom kit is a complete functional training home gym, custom-built for the individual user’s ability level and lifestyle and containing everything necessary to follow Atom’s programming from the gym, the garage, or the great outdoors. RPM’s new equipment offerings within the Atom universe include a sandbag, barbell and bumper plates, dumbbells, kettlebell, gymnastics rings, mobility tools, and a patent-pending adjustable pull-up bar and plyobox, many of which RPM has redesigned from the ground up and manufactures or builds in the USA.
Kit pricing starts at $995, with a monthly subscription cost of $35. A preview of the Atom equipment and interface is available at rpmtraining.com/atom. Pre-orders will open in late August for a September ship date.
RPM Training Co., founded in 2012 by brothers Josh and Shane Rogers, has earned a worldwide reputation for design and quality within the functional training, action sports, and outdoor communities. The launch of Atom builds on the brand’s history of innovation within the training equipment space—as exemplified by their premium speed rope—and commitment to purposeful functional training as the best preparation for life’s adventures.
“We saw the opportunity to deliver a unique experience at home by combining the most essential pieces of equipment with an intentional training program—which also facilitates the connection between our community members as we all share the same workout stimulus and experience,” said Shane Rogers, co-founder and CEO of RPM Training Co. “The future of fitness is a hybrid model, as athletes look for a flexible solution that supports training across a combination of home, gym, and on-the-road settings. Atom is that solution.”
