IPD International Brings in a New Era of Authenticity
IPD aims to reignite surf culture with quality apparel built for everyone who loves the ocean.
COSTA MESA, Calif. – JUNE 17, 2021 – IPD International has launched their debut line of men’s clothing. An iconic logo crafted by Bob Hurley in 1980 originally used on surfboards to stand for progression, inclusion and as a stamp of approval by the community is being viewed through a new, modern lens. IPD looks to reignite surf culture, one wave at a time. It’s authentic and core values help deliver this message as a brand by surfers for surfers available exclusively in core, endemic surf shops worldwide.
Founded by an experienced and diverse group of industry veterans led by Bill Hurley and Mark Simpson, the IPD team consists of life-long surfers and like-minded individuals longing for something authentic and with deep ties to surfing. The team envisions speaking to surfing as a community rooted in surf shop culture and appealing to surfers of all ages.
A brand originally founded by Bob Hurley in 1980, it is now led by a group of family and close friends who intend to carry on and build upon Bob’s original vision when he started the brand. “IPD feels like it's the right idea at the right time…the right group of people doing good things for the right reasons…100 percent designed for surf shops…” -Bob Hurley.
With surfing set to make its debut in the Tokyo Olympics this summer, there is no better inflection point than now to introduce a new, authentic brand to the 23 million surfers engaging with the sport worldwide. IPD brings an experienced team together to develop quality products that service the rapid growth of surfing culture, as it expands to new countries and locales.
“There are more than 1,000 surf shops in North America alone and for many surfers, they remain the hallowed grounds of the sport,” said Mark Simpson, co-founder, IPD International. “Surf shops act as the cornerstone in the foundation of the local surf community. They birth generations of surfers over time in the community, and nearly every surfer has a shop they can call home, and many connections and long-lasting friendships are started around those floors.”
IPD will specialize in iconic surf lifestyle apparel, with everything from boardshorts to t-shirts to hats to wetsuits and everything in between. On top of being sold in core, endemic surf shops worldwide, IPD has also established partnerships in Japan with H. L. N. A. Inc. as well as in Peru, Costa Rica, Israel, and with a close friend in Indonesia. Get your hands on some of our newest gear by heading over to your local surf shop. If there isn’t a retailer near you, you can check us out at https://www.ipdsurf.com/
About IPD
IPD is made for surfers, by surfers with quality products sold only at the establishments that surfer’s love. Founded in 2020 in Costa Mesa, IPD is a wholly owned brand of IPD International, a true surf brand that brings a contemporary business model to an industry starving for authenticity. An iconic logo crafted by Bob Hurley in 1980 to stand for progression and inclusion. Originally used on surfboards as a stamp of approval by the finest minds in board building, we’re viewing the logo and those original values through a modern lens. IPD plans to reignite surf culture one wave at a time, focusing on the youth, the legends, and the heritage of the sport. For more information, visit www.ipdsurf.com or dig us on Instagram.
