Hinano, Tahiti’s national beer, was born in the heart of the South Pacific and has a great deal of history and culture behind it.
The Label
The art on Hinano’s label was first designed in 1953 by a Swedish artist named Pierre Heyman. It featured the now-famous vahine (Tahitian for “woman” or “girl”) and was initially engraved on each glass bottle. A few years later, the symbol was adapted by Pierre Pothier and printed on the first paper label in 1957.
Since then, this iconic logo has gone through a number of slight modifications, but the basic design has remained the same since its inception.
The Beer
Hinano has been around for nearly 60 years. It was created in 1955 and launched by Yves Martin during the island’s annual festival, Heiva I Tahiti. Soon after, it achieved international recognition and expanded its distribution to China in 1960, Japan in 1991, and France in 1992.
Today, Hinano is known for being a deluxe lager with a light, golden color and a slightly bitter taste but alo Polynesian apparel brand addressed to active and stylish people who love spirit of ALOHA.
The Name
Hinano is actually the name of a white, tropical flower that comes from the male Pandanus plant. Indigenous to the South Pacific, this palm-like tree has a very distinctive appearance because of its thick, spreading roots that are visible above the soil. The leaves of the plant are frequently woven into items such as hats and baskets; but most notably, they are used to construct the roofs of most overwater bungalows in the region.
The Lifestyle
Beyond the beer, Hinano has become a complete lifestyle brand in Tahiti, with a line of inspired clothing and apparel for both men and women. The brand sponsors a number of athletes and events and is very much integrated into the everyday life and culture of French Polynesia.
