Board Retailers Association Breakfast Pick up your badge starting at 7 am, join us for breakfast and meet International Speaker Chris Bertish, big wave surfing Mavericks Champion, Stand Up Paddle Board Atlantic Crossing Guinness World Record holder, best-selling author, award-winning film director, philanthropist, conservationist, and ocean pioneer.  www.chrisbertish.com Join our inspiring... Read More

• Special Events

Grab a cup of coffee, meet the Surf Expo Buyer Relations Team and pick up some free Surf Expo swag! ...

• Learning Labs

Surf Expo is a big show and can be a little intimidating, especially to a first-time attendee. Whether this is your first time, or if you just need a few pointers on handling your time and schedule. Please join us for a quick briefing on the ins and outs of... Read More

• Learning Labs

• Shape Off

• Fashion Shows

Mikke Pierson, Certified FocalPoint Business Coash & Consultant, will cover five key topics that will strengthen your business into the new year. Emotional Intelligence and Leadership, Employee Empowerment and Well-being, Strategic Innovation and Adaptability, Data-Driven Decision Making, Building Strong, Diverse Teams. ...

• Learning Labs

This panel Discussion will address what to know about private label and shop-branded product opportunities plus common misconceptions and unique, high margin, and easy-to-sell shop-branded product ideas. Moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis and featuring private label/shop branded product and process experts including: Dave... Read More

• Learning Labs

• Shape Off

Retail stores and their suppliers across the world are struggling with unmotivated and disconnected employees. Gallup estimates that 79% of team members across the world are disengaged, uninvolved and unenthusiastic about their work and workplace. While Covid and remote working might have created awareness of the problem, political polarization, worldwide... Read More

• Learning Labs

• Fashion Shows

As a contributing photographer to the book, I Heard There Were No Waves in New Jersey: Surfing on the Jersey Shore 1888-1984. Mark will have books available for purchase and signing. Swing by for a beer! ...

• Special Events

See a short film chronicling the shaping journey of Rob Machado, through his years as an up-and-coming grom, to World Tour competitor and Pipe Master, to free surfer and today’s eminent shaper and designer of surfboards that make fun and performance accessible to all.  The film will be followed by... Read More

• Learning Labs

• Special Events

• Special Events

• Shape Off

What would you put on the line for what you believe in? For Chris Bertish, the answer was everything. ALL IN! A story of Courage, belief, passion & purpose, to do something the world told him was simply impossible! Hear this Mavericks Big Wave Champion, Stand-up Paddleboarding Guinness World Record... Read More

• Learning Labs

• Fashion Shows

• Shape Off

Inventory is a retailer’s biggest asset.  It’s also the biggest headache.  What causes inventories to go wrong?  Why aren’t they accurate?  And if they were, what would it mean to the bottom line?  After many years of working with lots of POS systems, coupled with inventory planning and optimization, Dan... Read More

• Learning Labs

This BRA Retailer Roundtable Panel Discussion will be moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis, and will feature specialty retailers from around the country as well as smart and resourceful retail consultants. This incredible group of movers and shakers will address the following topics... Read More

• Learning Labs

• Shape Off

• Fashion Shows

As a contributing photographer to the book, I Heard There Were No Waves in New Jersey: Surfing on the Jersey Shore 1888-1984. Mark will have books available for purchase and signing....

• Special Events

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• Special Events

Coffee with Salt Life to kick start the final day of Surf Expo!...

• Special Events

• Shape Off

The Surfrider Foundation just launched the Ocean Friendly Hotels Program, which recognizes hotels that are committed to reducing single-use plastic and making more sustainable choices for the ocean. Inspired by the nationally-recognized Ocean Friendly Restaurants Program, this new hotels program already has 17 hotels participating across the country, saving over... Read More

• Learning Labs

• Fashion Shows

• Shape Off

• Fashion Shows

2025 Florida Shape Off- Winners Announced!...

• Shape Off

Not every retailer is suffering in this economy. Many are actually very profitable and have great cash flow. In this economy, now is the time to get a competitive edge and increase market share. Discover the industry secrets that successful retailers possess and learn how to implement these changes into... Read More

• Learning Labs